Loews Hotels & Resorts YouFirst Rewards Benefits Program
The Loews "You First" hotel rewards program is free to anyone staying at a participating Loews Hotel. Unlike many hotel rewards programs, Loews does not offer points that customers accumulate to cash in for rewards, but rather bases membership levels on the number of annual stays. After one stay, customers are eligible for special partner offers. After two stays, "blue level" customers receive complimentary internet service and fitness center access. The rewards continue to include resort credit and guaranteed availability.